The Middle East’s most beautiful fashionable website

Helen Steele is an Irish designer, artist and owner of the digital art print label “Helen Steele”. Steele has gained some great exposure recently as she launched her label at the Paris and London Spring/Summer 2012 Fashion weeks. Here at Hellwafashion’s HQ, as you have probably noticed we always love featuring a good and interesting female designer, and Helen definitely fits the bill.

Helen’s prints stand out not just because they are pretty, but because the design process involves the philosophy of color theory and therapy. The colors on each print are placed according to how they compliment chakras of the body in a way that matches the perfect balance of body and mind! How cool, right?

In addition to utilizing the science of color, the designs are simply and gorgeously made for the modern woman – a woman that works, travels, is a mother, loves creativity and seeks unique and different looks.

We have had a look at Helen’s lookbook for Spring/Summer 2013, and the garments look very fresh. As she says, some of her inspiration as an artist has come from the Middle Eastern and North African cultures, as her mother who is an art curator has spent a great deal of time in our region and developed an affinity for traditional Kaftans. Helen herself has worked in the Art industry for some time and in return has exhibited work in the region.

Helen Steele is available is stocked at S*uce and Boutique 1 in the UAE.

For more information on Helen Steele, check out her website here.