Featured Designers


When Hellwafashion met Raya Abirached

(photo credit: Raya Abirached Facebook page) Raya Abirached, the Lebanese TV presenter/producer based in London flew to Dubai last month for the Banana Republic #myBRstyle campaign. Raya needs no introduction to The Middle East; being a judge on MBC’s Arabs' Got Talent and also presenting Scoop … [Read More...]

Local & Stylish

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Last Saturday, September 20th we attended the first Pop Up Fashion party at A4 Space, Alserkal organized by TheFashset.com. The event was a great place to meet young and upcoming designers and brands … [Read More...]

Latest Videos


Inspired light brought to you by Infiniti

In the five years since Hellwafashion has been online we’ve seen lots of change in Dubai but the most significant change in the city has been the burgeoning focus on Creativity.Dubai used to be … [Read More...]

Celebrity Style

"Annie" World Premiere

Giorgio Armani at “Annie” World Premiere

Quvenzhané Wallis choose to wear a custom made Armani Junior gown in blush silk gauze, enriched with vintage rose crystals.        Photo credit: Jim Spellman Wallis, who plays the lead role in the highly anticipated movie, was announced as the face of Armani Junior in June, and will continue with the brand also for […]

Karolina Kurkova wearing Salvatore Ferragamo - Karolina by Karolina Kurkova Fragrance Presentation (2)

Karolina Kurkova in Salvatore Ferragamo

Karolina Kurkova wore a black pleated satin and chiffon  Salvatore Ferragamo cocktail dress from the Fall Winter 2014 runway collection, to the presentation of her new fragrance Karolina by Karolina Kurkova, held in Istanbul.


Back to Back in Black

Two different occasion, two different celebrities both wearing black Atelier Versace Gown. And both look amazing!   Uma Thurman looked stunning as she accepted the award for Best International Actress  at 66th Annual BAMBI Awards while wearing a custom-made, strapless, midnight blue Atelier Versace cocktail dress composed of matte silk. Angelina Jolie was breathtaking in a custom-made, strapless, floor length, […]

Rimowa NYC Store Grand Opening

Alessandra Ambrosio in Versus Versace

  Supermodel Alessandra Ambrosio looked gorgeous in a look from the Anthony Vaccarello x Versus Versace Spring 2014 runway. She was stunning in a one shoulder black cocktail dress with cut outs and Greek key detailing. She finished her look perfectly with black pointed toe Versace pumps.

Kate Bosworth & Michael Polish Arriving On A Flight At LAX

Kate Bosworth in Coach

  Kate Bosworth was seen wearing head-to-toe Coach. Kate’s full Coach look consists of the Dakotah crossbody bag, the Urban Hiker boot, and the Houndstooth parka all from the FW14 collection.