The Middle East’s most beautiful fashionable website

Hellwafashionista’s are fans of all things up and coming/new so we were pre-programmed to like the idea of Istanbul Fashion week anyway, but we weren’t expecting to like it so much.

We’re not comparing it to the big four, it has a long way to go before it creates the kind interest that London, Paris, Milan or New York do but it’s way out in front when compared to other fledgling fashion weeks closer to home.

The organizers of Istanbul Fashion week get it. Everyone from seasoned journalists of well known publications in the UK and Ireland to young bloggers from Europe were there. So far there’s been coverage of Istanbul Fashion Week in everything from the Sydney Morning Herald to Perez Hilton.

Everyone has different taste & Turkish fashion won’t appeal to everyone, but the basic ingredients are there: The clothes are well made with good finish, shows are punctual & the press is well looked after.

We figure if we were reluctant to come back to our lovely home in the sun, then Istanbul fashion Week's "done good"!

Photo left was taken at Gamze Sarogaglu’s show ( check out the chic in the front row in the amazing jacket too!)