Featured Designers


When Hellwafashion met Raya Abirached

(photo credit: Raya Abirached Facebook page) Raya Abirached, the Lebanese TV presenter/producer based in London flew to Dubai last month for the Banana Republic #myBRstyle campaign. Raya needs no introduction to The Middle East; being a judge on MBC’s Arabs' Got Talent and also presenting Scoop … [Read More...]

Local & Stylish


Emilio Pucci SS15 Accessories Collection

Colorful pattern and prints are SS15 Collections from Emilio Pucci. Suede shoes and boots come with Perspex heels, while gladiator sandals are adorned with maxi mirror studs. Slouchy shoulder bags in … [Read More...]

Latest Videos


Inspired light brought to you by Infiniti

In the five years since Hellwafashion has been online we’ve seen lots of change in Dubai but the most significant change in the city has been the burgeoning focus on Creativity. Dubai used to be … [Read More...]

Celebrity Style

Angelina Jolie

Angelina Jolie in Atelier Versace

Angelina Jolie chose to wear Atelier Versace at The 20th Annual Critics’ Choice Movie Awards.  The gorgeous actress looked stunning in a silver metallic silk gown with plunging neckline and drapey short sleeves.

Victoria Beckham

Victoria Beckham in Burberry

Victoria Beckham spotted  wearing a Burberry monogrammed poncho in London. Best time to buy poncho with the current weather in Dubai!

Diane Kruger

Diane Kruger at Golden Globes

Diane Kruger, face of Jaeger-LeCoultre ladies collection attended the ceremony wearing a unique Jaeger-LeCoultre Joaillerie 101 Art Decowatch. This technical gem houses the world’s smallest mechanical movement and its dainty size makes it an exquisitely feminine piece of jewellery.

Quvenzhané Wallis - credit Jason Merritt

Quvenzhané Wallis

Quvenzhané Wallis looked adorable in Armani when she attended 72nd Golden Globe Awards. At her young age she can already pull out that look!

Allison Williams - credit Jeff Vespa

Allison Williams

  (Credit: Jeff Vespa) Allison Williams in red Armani Prive matched with faux bob and smokey eyes – just perfect!