About Us

We’re fashion savvy girls who’ve been living in Dubai for longer than we thought when we arrived. Our Chief fashion officer is Bébhinn Kelly & she runs her fashionable eye over everything that finds it's way onto the website and into your inbox.

We think head to toe in high end designer is boring, but neither are we flying the flag for a samey samey high street look. We like to do a MO on it – MO as in Michelle Obama, not the other MO’. We like a mix, lil bit of designer fashion (who doesn’t want a Balmain jacket?) lil bit of highstreet (never ones to turn down Kate Moss for Topshop) and lots and lots of mid range designers, new finds, quirky items and fashion that turns heads.

We know it’s hard to find, especially in Dubai, but we’re here to help. There are lots of cool designers and great stores out there, but they don’t have the marketing budget to feed a small country so, main stream media (and subsequently the average fashionista) never hears about them.

We’ll tell you about anything that shows up on our fashion radar. Our opinions can’t be bought. We’re not tied into partnerships nor are we puppets for marketing managers with big budgets. We’ll send you editorial fashion info e-mails regularly, mainly because we’ve found something fashionable we can’t wait to tell you about. Advertising is clearly marked on the site. If, occasionally an advertiser wants to tell you about something they think is cool, they will pay for it and the e-mail or article will be marked OTS.

When you subscribe to our regular e-mails, you think you are giving us your name and e-mail address, we think we’ve just received vintage Halston. Would you sell or trade Halston?, nope didn’t think so. You’d hang onto it right? and treat it with the love and respect it deserves. Yep, we think of your e-mails as rare vintage clothes, your e-mail addresses make us who we are, we’re not letting go of that.

Our social camel, is not for sale either, (although we’re seriously investigating the correlation between free flowing bubbly and glowing write ups) she will give you an honest opinion of the fashion party vibe, and if you think others would benefit from your inherent sense of style – tell us. Send us your pics, that way Dubai can learn about street style and truly become the fashion capital of the Middle East. Occasionally our social camel is employed to do cool stuff like judge fashion competitions at events or is invited to an event specifically to promote a particular product. If this is the case, the article will indicate that it's advertorial.

Have a look around the site, there’s loads to do and because we love men as much as we love fashion, we created a lil something for the boys. We haven’t found a way to create beautiful fashionable men for the site, but we can help you make your men more beautiful and fashionable while turning you into the best sister/girlfriend/wife/ friend with benefits/ one of the lads in the whole wide world – well Dubai anyway, although world domination is part of our long term strategy. You heard it here first.

You are fashionable and beautiful, check out the site and stay that way.