What's in... Celebs & Socialistas

I think it’s fairly safe to say that we here at Hellwafashion are always on the lookout for fashionable, beautiful entrepreneurial women, and the next Sheryl Sandberg (aside from having that desire ourselves!).

That’s why we found the story of "she moves online " such an interesting one. Co-founded by Dubai-based Devayani Dayal and her father Ajai, the retailer focuses on fashionable activewear, dancewear and movement wear for ladies.

The fact that in Dubai there is a female-only promoter of activewear is one thing, but the best bit is that Devayani won The Big Break, small business competition on Dubai Eye 103.8 fm against twenty other finalists.

The clothes available at "she moves online" are fashionable, suitable for all sorts of exercise and seem to be more comfort-oriented than the major sportswear brands that we see in the malls. And the best bit? They are planning to open retail outlets towards the end of the year. Leaving us with no excuse not to get out and get moving.

Michelle Obama eat your heart out.

To check out the website please click here: www.shemovesonline.com

photo left: Hilary Duff for Danskin which is available at shemovesonline